Pepsi Big Football Event LTO Beverage Packaging

Beverage packaging design, limited edition collectibles, portrait illustration, ultramarine blue, cobalt tones, phthalocyanine blue, vermillion red accents, white typography, human diversity celebration, joyful expressions, diagonal composition, crystallographic arrangement, cylindrical forms, metallic surface texture, condensation droplets, contemporary digital illustration, flat color blocking, cultural celebration, bilingual typography, Arabic script, Latin letterforms, commemorative design, collectible series, chromatic unity, saturated palette, cool color dominance, warm accent punctuation, illustrated portraiture, stylized realism, graphic design, commercial art, packaging art, matte and glossy surface contrast, overlapping spatial depth, frontal illumination, even lighting, celebratory mood, communal joy, cultural bridging, festive atmosphere, contemporary graphic style, rhythmic repetition, visual democracy, inclusive imagery, athletic celebration, event commemoration, limited time offering, special edition packaging, brand expression, visual identity system

Pepsi Big Football Event LTO is a limited time offer beverage packaging design created for a major football tournament held in Qatar in 2022. The packaging shows photographs of real football fans of different nationalities, capturing the intense joy felt during a match. Paint filters were applied to the images to recall the practice of face painting among supporters and to give an artistic look. Matching key visuals and animations extend the same graphic language. The intent is to link the brand with local football fans during the event.