SUMMER PALACE TOUR Brand Design

brand identity design, commemorative graphics, architectural illustration, isometric rendering, traditional pavilion motifs, pagoda imagery, celadon green, vermillion red, burgundy background, cadmium yellow accents, gold detailing, warm earth tones, cool jade tones, cultural heritage visualization, anniversary celebration graphics, systematic brand application, printed collateral, diagonal composition, crystallographic arrangement, geometric precision, flat color planes, linear detailing, contemporary interpretation, historical reference, vector illustration, digital design, Asian aesthetic influence, ceremonial architecture, decorative motifs, circular logo design, typographic integration, multi-piece presentation, cultural symbolism, sophisticated palette, thermal color contrast, layered depth, atmospheric suggestion, celebratory mood, institutional branding, commemorative publication, heritage tourism, refined execution, visual rhythm, systematic consistency

Summer Palace Tour is a brand design created for an anniversary tour of the Summer Palace in Beijing. Three major architectural clusters are illustrated in a 2.5D style, covering more than 20 traditional Chinese buildings, in black, red and green. The design is applied to publicity materials, office supplies and souvenirs, printed on coated art paper and craft paper with screen printing and gold stamping. A craft paper box holds two posters, four key rings, adhesive tape, an envelope and a notebook. Visitors can carry the garden heritage by hand.