Silver A' Design Award Winner 2024
panoramic village illustration, traditional architecture, teal roof tiles, cobalt blue, emerald green, burnt sienna earth tones, vermillion accents, cream sky gradients, deep chocolate brown, ivory embossing, metallic gold typography, aerial perspective, cultural heritage, culinary tradition, artisanal craftsmanship, gift packaging, premium presentation, narrative illustration, folk art influence, contemporary design, structural packaging, embossed typography, matte finish, dimensional surface, carrier bag, box set, landscape orientation, dynamic composition, asymmetrical balance, warm-cool contrast, atmospheric depth, miniature figures, communal gathering, traditional celebration, festive occasion, ceremonial gift, heritage preservation, illustrated storytelling, sophisticated branding, cultural continuity, artisan quality
Zongchuan 1929 also serves as a unique blessing for the recipient. As a gift for the Dragon Boat Festival, it plays an important role in conveying emotions between people. The temperament and culture it presents reflect the personality and cultivation of the gift giver. Zongchuan 1929 is designed to give a sense of the bustle of Chang'an's streetscape and the warmth of its people. The unique box opening and printing process, as well as the use of sustainable paper, also reflect the brand's social responsibility as a long-established Chinese brand.