Zao from Xinghua Village Liquor Package | Lighting Mood
Zao from Xinghua Village Liquor Package  by Chunyang Wang

Zao from Xinghua Village Liquor Package

Silver A' Design Award Winner 2023

liquor packaging, glass bottle, transparent vessel, cork stopper, cobalt blue, ultramarine accent, cream white, charcoal black, geometric illustration, linear artwork, sunburst motif, circular pattern, architectural elements, contemporary design, artisanal spirits, craft distillery aesthetic, minimalist composition, product photography, commercial still life, centered composition, shallow depth of field, studio lighting, premium positioning, typographic label, heritage reference, celestial imagery, symmetrical layout, fine line work, illustrative detail, crystalline form, organic materials, natural cork, paper seal, vertical format, elegant presentation, sophisticated palette, warm-cool contrast, reflective surface, optical clarity, matte label, satin finish, aspirational quality, contemplative mood, refined execution, harmonious balance

Zao from Xinghua Village is a packaging design for Chinese liquor. The illustrated main pattern shows the process of growing wheat and turning it into liquor. The Chinese character for the series name is combined with European Gothic letterforms. Slender lines and decorative patterns link tradition with modern design. The label uses a silver pressed process with fine lines, and the box uses UV dark lines that can be felt by touch. The transparent bottle shows the clear color of the liquor. The design aims to present Chinese liquor to younger people and to people of different cultures.