Platinum A' Design Award Winner 2022
specialty coffee branding, premium packaging design, flat-lay photography, matte black packaging, presentation box, glass canister, photographic label, coffee origin imagery, harvest photography, silver foil stamping, hand-lettered typography, script logotype, sans-serif secondary type, charcoal gray, neutral gray background, cadmium red accents, viridian green, ochre tones, warm amber, cool neutral palette, diffused lighting, soft shadows, shallow depth of field, contemporary minimal aesthetic, Japanese design influence, artisanal craft aesthetic, unboxing experience, gift packaging, sustainable materials suggestion, tactile surfaces, matte finish, premium positioning, agricultural narrative, origin storytelling, sensory experience design, brand identity system, visual hierarchy, asymmetrical composition, diagonal arrangement, negative space mastery, typographic contrast, material juxtaposition
The curvilinear logo design with the theme of aroma drifting from the environment expresses a natural and high quality coffee experience. The individual labels are designed with a collage of local photographs that connect the producer's face with the place of origin, environment and consumers, and convey the individuality and charm of the unique coffee produced in each region.